REI Adventures: a UX Case Study

Adventure planning at your fingertips — is there an app for that?

The Problem

The Users

User Personas

The Process

Ideation, Lightning Demos & Crazy 8s

Sprint Map
Lightning Demos

Wireframes & Prototyping

Wireframes & first prototype

Usability Testing

Second prototype

So what’s next?

UI Designer @ Yext. Aspiring artiste and devastatingly underprepared