This posting expresses the views and opinions of the authors and does not necessarily reflect the views of Yext and its affiliates, employees, officers, directors or representatives.

The average user spends less than 15 seconds looking at any given webpage. If they aren’t able to find what they’re looking for in that time (or worse: if they can’t easily digest the information), they’re bouncing back to Google to find the answer.

Your customers are asking questions: questions like “is [[brand]] near me open now?” and “is [[brand]] open on New Years?”. Questions that Google can probably answer better than you…

This posting expresses the views and opinions of the authors and does not necessarily reflect the views of Yext and its affiliates, employees, officers, directors or representatives.

Have you ever seen a burger on a billboard or a splash of lemonade in a commercial that caught your attention? Even make you a tad bit hungry? Humans are an incredibly visual species, which is why visual marketing and design techniques have soared in popularity. This is how the “hero” image arrived on the scene. First utilized on newspaper covers, hero images are the oversized visual appeal that spark the audience’s curiosity…

Imagine this: you’re new to the area, and you want to embark on a spontaneous backpacking trip for the weekend. You’ve heard of a lot of great local spots, but don’t even know where to start or what you’ll need. How many miles will you be walking and how light should you pack? Will it get cold at night and should you invest in a heavier sleeping bag? What if there are bears?

So you scour the inter-webs reading product reviews and park regulations. You open tab after tab of potential trail and campsite routes. …

This posting expresses the views and opinions of the authors and does not necessarily reflect the views of Yext and its affiliates, employees, officers, directors or representatives.

Our Consulting Design team works tirelessly to curate a collaborative environment so that we can become better designers together. We are competitive — but it’s a relay, not an individual race — and we succeed together or we fail together.

Giving and receiving feedback can be difficult, especially for something as seemingly subjective as design. As a reviewer, sometimes it feels like it might be easier to just nod and avoid conflict, but…

This posting expresses the views and opinions of the authors and does not necessarily reflect the views of Yext and its affiliates, employees, officers, directors or representatives.

Of all of Yext’s Employee Resource Groups (ERGs), ELEVATE is the company’s newest. It is led by five employees who take the time, energy and dedication outside of their day-to-day work to establish and support a community of Black employees and allies at Yext.

In recent months, ELEVATE has provided countless resources to combat systemic racism, it has hosted multiple town halls and safe spaces to confront challenging topics, and it has brought…

This posting expresses the views and opinions of the authors and does not necessarily reflect the views of Yext and its affiliates, employees, officers, directors or representatives.

The Consulting Design team is always looking for Learning & Development opportunities, especially if they contribute to our skills as designers. One course in particular that we decided to take together was MIT CSAIL’s Human-Computer Interaction (HCI) for User Experience Design, which we hoped would help us make better design decisions and recommendations in our work, as well as learn about new technologies and how they impact users.

Course Overview

Length and Cost: This 6-week…

This posting expresses the views and opinions of the authors and does not necessarily reflect the views of Yext and its affiliates, employees, officers, directors or representatives.

Not only do carousels impact page-load speed, but the added development complexity simply isn’t worth it. They introduce a poor user experience due to complicated navigation, information overload, and automatic rotation. And if that isn’t enough, get this:

Studies show that 99% of users won’t even interact with the slides, and of the users that do, only 10% will make it past the first one.

There are hundreds of online resources and studies that support why you should run far, and run fast from a carousel. I even wrote a blog post about it.

So why are they still so…

This posting expresses the views and opinions of the authors and does not necessarily reflect the views of Yext and its affiliates, employees, officers, directors or representatives.

In the world of logos, branding, and marketing imagery, luxury brands are in a completely different league than most big-name companies, let alone the mom-and-pop shops in your neighborhood. They have high expectations and even higher attention to detail, and if you’ve ever seen The Devil Wears Prada, they intimidate the heck out of the designers who work with them.

For our Consulting Design team, these luxury brands sell products we only dream…