The social media giant is trending — but is it usable?

In recent years TikTok has taken the world by storm, fulfilling volatile attention spans with short form mobile videos and delivering curated content straight to users’ pockets. Despite the craze among mine and younger generations I avoided giving in to the social media platform thus far, and decided to conduct a heuristic evaluation for my first onboarding and exploration of the platform, specifically following Jakob Nielsen’s 10 Usability Heuristics.


The way you present your opening hours online can influence the way your users read them and engage with your brand.

This posting expresses the views and opinions of the authors and does not necessarily reflect the views of Yext and its affiliates, employees, officers, directors or representatives.

🎨 by yours truly

The average user spends less than 15 seconds looking at any given webpage. If they aren’t able to find what they’re looking for in that time (or worse: if they can’t easily digest the information), they’re bouncing back to Google to find the answer.

Your customers are asking questions: questions like “is [[brand]] near me open now?” and “is [[brand]] open on New Years?”. Questions that Google can probably answer better than you…


Website heroes aren’t complex, but they play a critical role in creating a solid user experience.

This posting expresses the views and opinions of the authors and does not necessarily reflect the views of Yext and its affiliates, employees, officers, directors or representatives.

Illustration by moi!

Have you ever seen a burger on a billboard or a splash of lemonade in a commercial that caught your attention? Even make you a tad bit hungry? Humans are an incredibly visual species, which is why visual marketing and design techniques have soared in popularity. This is how the “hero” image arrived on the scene. First utilized on newspaper covers, hero images are the oversized visual appeal that spark the audience’s curiosity…


Adventure planning at your fingertips — is there an app for that?

Imagine this: you’re new to the area, and you want to embark on a spontaneous backpacking trip for the weekend. You’ve heard of a lot of great local spots, but don’t even know where to start or what you’ll need. How many miles will you be walking and how light should you pack? Will it get cold at night and should you invest in a heavier sleeping bag? What if there are bears?

So you scour the inter-webs reading product reviews and park regulations. You open tab after tab of potential trail and campsite routes. …


How to give and receive honest feedback from your fellow designers

This posting expresses the views and opinions of the authors and does not necessarily reflect the views of Yext and its affiliates, employees, officers, directors or representatives.

Illustration by Kevin Schoenblum, Associate UI Designer

Our Consulting Design team works tirelessly to curate a collaborative environment so that we can become better designers together. We are competitive — but it’s a relay, not an individual race — and we succeed together or we fail together.

Giving and receiving feedback can be difficult, especially for something as seemingly subjective as design. As a reviewer, sometimes it feels like it might be easier to just nod and avoid conflict, but…


ELEVATE’s leads talk launching a new ERG and dismantling systemic racism in the workplace.

This posting expresses the views and opinions of the authors and does not necessarily reflect the views of Yext and its affiliates, employees, officers, directors or representatives.

Illustration by Desmond Harrell

Of all of Yext’s Employee Resource Groups (ERGs), ELEVATE is the company’s newest. It is led by five employees who take the time, energy and dedication outside of their day-to-day work to establish and support a community of Black employees and allies at Yext.

In recent months, ELEVATE has provided countless resources to combat systemic racism, it has hosted multiple town halls and safe spaces to confront challenging topics, and it has brought…


Should UX Designers sign up for this course?

This posting expresses the views and opinions of the authors and does not necessarily reflect the views of Yext and its affiliates, employees, officers, directors or representatives.

Illustration by Kevin Schoenblum, Associate UI Designer

The Consulting Design team is always looking for Learning & Development opportunities, especially if they contribute to our skills as designers. One course in particular that we decided to take together was MIT CSAIL’s Human-Computer Interaction (HCI) for User Experience Design, which we hoped would help us make better design decisions and recommendations in our work, as well as learn about new technologies and how they impact users.

Course Overview

Length and Cost: This 6-week…


A quick Google search will tell you the answer to that: a resounding no.

This posting expresses the views and opinions of the authors and does not necessarily reflect the views of Yext and its affiliates, employees, officers, directors or representatives.

Illustration by Mary Safy, Yext Associate Visual Web Designer

Not only do carousels impact page-load speed, but the added development complexity simply isn’t worth it. They introduce a poor user experience due to complicated navigation, information overload, and automatic rotation. And if that isn’t enough, get this:

Studies show that 99% of users won’t even interact with the slides, and of the users that do, only 10% will make it past the first one.

There are hundreds of online resources and studies that support why you should run far, and run fast from a carousel. I even wrote a blog post about it.

So why are they still so…


Bending our components in ways it hadn’t been bent before, and finding holes we needed to fill.

This posting expresses the views and opinions of the authors and does not necessarily reflect the views of Yext and its affiliates, employees, officers, directors or representatives.

Illustration also by me, Yext Visual Web Designer

In the world of logos, branding, and marketing imagery, luxury brands are in a completely different league than most big-name companies, let alone the mom-and-pop shops in your neighborhood. They have high expectations and even higher attention to detail, and if you’ve ever seen The Devil Wears Prada, they intimidate the heck out of the designers who work with them.

For our Consulting Design team, these luxury brands sell products we only dream…


A recap from the Consulting Design Team’s first hackathon

This posting expresses the views and opinions of the authors and does not necessarily reflect the views of Yext and its affiliates, employees, officers, directors or representatives.

Illustration also by me, Yext Visual Web Designer

On December 7, the Yext Consulting design team competed in UXResult, the first annual UXDC Design Hackathon, supported by various agencies that are involved in the DC design community.

The Challenges

In total, there were 13 different UI/UX challenges presented by real clients that offered a wide variety of prizes. …

Hannah Mussi

UI Designer @ Yext. Aspiring artiste and devastatingly underprepared

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